Senin, 16 Juni 2014

[J735.Ebook] Free Ebook Conversation Manager, by Steven Van Belleghem

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Conversation Manager, by Steven Van Belleghem

This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

  • Published on: 2012-01-01
  • Binding: Digital

Review
"Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing." Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School "A must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick." Henk Eising, International Market Research Manager Heiniken

About the Author
Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member.

Most helpful customer reviews

1 of 1 people found the following review helpful.
conversation management versus imagineering
By Andy Bunarto
The Conversation Manager - Steven Van Belleghem

A networked world
The conversation manager discusses how the internet evolved from an information platform towards a social phenomenon where people easily find like-minded people to share their daily experiences with brands and companies. The post-modern nomad builds the online image of brands together with other customers and together they have a great impact. Today, everyone is a medium.

Traditional marketing is dead
Together with this, he describes how traditional advertisers are very aware of this, but they have barely changed their attitude. They keep on making advertising on the traditional way. Instead the author discusses, they have to become Conversation Managers.
The new decision making process of the consumer requires a new sales strategy. Conversation Managers do not use the traditional approach where one assumed that the consumer does not have a lot of information about a product.

They have learned from the past, where mass media created a gap between sales persons and their customers. When customers were informed with `smart' information about a product, and where customers who didn't agree could not express their voice.
Today a company that isn't transparent in their business, having authentic good intentions with their customers will pay cash in the nowadays networked society. Today mass media should be used differently, but it still can be used to strengthen the word-of-mouth-message tremendous.

From transparency to conversation

Bridging this gap, advertisers will have to get to learn their customers again. The task of the Conversation Manager is to have a continuous dialogue with the customer, who has become a starting point of advertisement. Together with their customers they have to co-create a long-term conversation instead of executing one-way advertisement.
In this long-term conversation, one must try minimize the gap between brand identity and the (aspirational) identity of the consumer, this by listening to important customers who express their voice. If a consumer perceives his voice is being heard, the online narrative and the general perception of the brand will improve which in turn will effectuate in higher sales.

Activating instead of advertising
Also different from the past is that the main target of the Conversation Manager will be activating people instead of advertising the brand. They have to try to convince the selected target group to spread the message within their own network, and in some cases to personally produce the content.

The biggest danger of this is activation because of the activation. This will not improve the sales of a brand. A campaign with a big viral effect, just because of the viral effect has to be avoided. Activation is successful when following dimensions are present:
- the `right' consumers have to spread the message
- they have to spread it because of the right motivation
- and the subject of the narrative has to be brand or the product

To spread the advertisement, the message has to have a certain sticky-factor. It has to be a story that people easily remember by making it authentic, surprising, simple, emotional and concrete. These elements make it easier to transmit to a friend.

The Conversation manager versus Imagineering
Conversation Management has been conceived enthusiast in the Belgian marketing world. The name Conversation Management (capital C, capital M) is smart, and everybody can imagine what this can mean for his or her own organisation. It has as lot of common ground with Imagineering I will discuss bellow.

Co-creation vs conversation
Together with imagineering, the Conversation Manager acknowledges the growing power of the new consumer, whose voice grew tremendous in a networked world. While imagineers value co-creation with their customers, the Conversation manager also puts - as the name says - the conversation with their customers central in their activity.
The artefact and the high concept take a central place in the Imagineering process. These concepts are designed to create focus in the narrative among all stakeholders. Opportunities emerge because it allows actions of individuals.
This is also the case in companies that put Conversation Management in practice. Ideas can come from the bottom of organisations and more importantly from outside the organisation.

Organizational change
The book was written very approachable, and the smart naming made it very popular among senior managers who every since have been using it as a guideline for their business.
Hence, the introduction of Conversation Managers is not experienced as an add-on but has gone along with organizational change that affected companies as a whole. The introduction of Conversation Management shares this with the Imagineering roadmap that takes businesses trough a whole roadmap of organizational change.

Artefact versus the Conversation manager
So both sciences advertise organizational change of companies in a networked era. But while they have a lot in common, they have an important different focus.
It is the purpose of imagineering to create an artefact or high concept, based on shared values of all stakeholders. This mostly goes along with a creation process based upon old values and existing high points of an organisation.
Conversation management focuses on how marketers should become internal Conversation Managers. It created an awareness of the importance of the online narrative that exists about brands and companies, which goes along with new job descriptions of people inside the company.

Andy Bunarto

0 of 0 people found the following review helpful.
Excellent book on word-of-mouth marketing
By Steven Van Tittelboom
A great read. The book is packed with tips and strategies designed to help marketers start their new roles as conversation managers.

I learnt that this book is now also available as a book app for iPad. The app provides marketers with pictures, videos, presentations and interesting web links to be even better equipped to enter into conversation with consumers. The app also features exclusive videos in which author Steven Van Belleghem provides a brief summary of the chapters of the book.
The app can be found at [...]

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Jumat, 13 Juni 2014

[Q507.Ebook] Get Free Ebook Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World (Random House Reader's Circle), by Tracy Kidder

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Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World (Random House Reader's Circle), by Tracy Kidder

This compelling and inspiring book, now in a deluxe paperback edition, shows how one person can work wonders. In Mountains Beyond Mountains, Pulitzer Prize—winning author Tracy Kidder tells the true story of a gifted man who loves the world and has set out to do all he can to cure it.

In medical school, Paul Farmer found his life’s calling: to cure infectious diseases and to bring the lifesaving tools of modern medicine to those who need them most. Kidder’s magnificent account takes us from Harvard to Haiti, Peru, Cuba, and Russia as Farmer changes minds and practices through his dedication to the philosophy that “the only real nation is humanity.” At the heart of this book is the example of a life based on hope and on an understanding of the truth of the Haitian proverb “Beyond mountains there are mountains”–as you solve one problem, another problem presents itself, and so you go on and try to solve that one too.

“Mountains Beyond Mountains unfolds with a force of gathering revelation,” says Annie Dillard, and Jonathan Harr notes, “[Paul Farmer] wants to change the world. Certainly this luminous and powerful book will change the way you see it.”

  • Sales Rank: #4369 in Books
  • Brand: Kidder, Tracy
  • Published on: 2009-08-25
  • Released on: 2009-08-25
  • Ingredients: Example Ingredients
  • Format: Deckle Edge
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.24" h x .89" w x 5.63" l, .79 pounds
  • Binding: Paperback
  • 332 pages

From School Library Journal
Adult/High School-Thought-provoking and profoundly satisfying, this book will inspire feelings of humility, admiration, and disquietude; in some readers, it may sow the seeds of humanitarian activism. As a specialist in infectious diseases, Farmer's goal is nothing less than redressing the "steep gradient of inequality" in medical service to the desperately poor. His work establishing a complex of public health facilities on the central plateau of Haiti forms the keystone to efforts that now encompass initiatives on three continents. Farmer and a trio of friends began in the 1980s by creating a charitable foundation called Partners in Health (PIH, or Zanmi Lasante in Creole), armed with passionate conviction and $1 million in seed money from a Boston philanthropist. Kidder provides anecdotal evidence that their early approach to acquiring resources for the Haitian project at times involved a Robin Hood type of "redistributive justice" by liberating medical equipment from the "rich" (Harvard) and giving to the "poor" (the PIH clinic). Yet even as PIH has grown in size and sophistication, gaining the ability to influence and collaborate with major international organizations because of the founders' energy, professional credentials, and successful outcomes, their dedicated vision of doctoring to the poor remains unaltered. Farmer's conduct is offered as a "road map to decency," albeit an uncompromising model that nearly defies replication. This story is remarkable, and Kidder's skill in sequencing both dramatic and understated elements into a reflective commentary is unsurpassed.
Lynn Nutwell, Fairfax City Regional Library, VA
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From The New England Journal of Medicine
Paul Farmer is a 44-year-old specialist in infectious diseases and an attending physician at the Brigham and Women's Hospital in Boston. His biographer, Tracy Kidder, read his book on the connections between poverty and disease -- Infections and Inequalities -- and wrote to him, "I'm reading your oeuvre." "Ah, but that's not my oeuvre," Farmer replied. "To see my oeuvre you have to come to Haiti." Indeed, Farmer founded a hospital and health center, Zanmi Lasante, in Cange, Haiti, hours from the capital and at the end of a gutted road in a region destitute even by Haiti's standards, as part of an extensive community-based health network linked to a hospital, Clinique Bon Sauveur (see Figure). For more than 20 years, Farmer has spent many months every year there, often taking care of patients himself and continually improving the treatments offered by the clinic. These now include antiretroviral drugs. Lasante is supported by a foundation based in Boston called Partners in Health, which is headed by Ophelia Dahl and largely financed by Tom White, the philanthropic owner of a large Boston construction firm. There is more. Through his patients in Cange, Farmer became interested in multidrug-resistant tuberculosis. From Haiti, he exported treatment of multidrug-resistant tuberculosis to Peru and then to Siberia, achieving cure rates comparable to those in the United States. Through the Institute for Health and Social Justice (the research and education division of Partners in Health) and his associate Jim Yong Kim, he started a movement to lower prices for the second-line drugs necessary to treat resistant tuberculosis and successfully lobbied the World Health Organization for changes in treatment recommendations for tuberculosis. Readers may have heard some of this story before (Farmer has received a MacArthur award and the American Medical Association's Dr. Nathan Davis Award) and may have wondered, as I did, where he came from and how one man could accomplish so much. Kidder traces Farmer's trajectory, starting with his unconventional childhood, which included living in a bus and on a leaky boat. He was given a scholarship to Duke, where he majored in anthropology and worked alongside poor Haitian farm workers in North Carolina's tobacco fields. After graduation he spent a year in Haiti, where he met Ophelia Dahl, and then went to Harvard Medical School. While in medical school and during his residencies and fellowships, he spent more time in Cange than in Boston. How does Farmer do it? Kidder provides some explanations: he works nonstop, hardly sleeps, sees his wife and child for a day or so every few months, inspires an uncommon degree of devotion and enthusiasm among collaborators and potential donors, and tolerates planes and airports for days on end. In addition, the Boston medical establishment has bent rules and regulations to accommodate his needs. Convincing? Maybe. There remains something miraculous about Paul Farmer. Should one go out and buy Mountains beyond Mountains? By all means. Not only it is it an enjoyable book, but it is also very likely that a part of the $25.95 spent in purchasing it will find its way back to Haiti. That is more than can be said about many books. In addition, readers looking for a worthwhile charity to support may be inspired to send some money to Partners in Health. Bernard Hirschel, M.D.
Copyright � 2003 Massachusetts Medical Society. All rights reserved. The New England Journal of Medicine is a registered trademark of the MMS.

From Booklist
Kidder, a master documentarian, has primarily practiced his art on his home turf, Massachusetts, proving that one small place abounds in amazing stories. Now, in his most compelling chronicle to date, this Pulitzer Prize and National Book Award winner investigates a far harsher world in the company of Paul Farmer, a radical public health reformer devoted to providing medical care to the poor, mainly in Haiti. A Harvard-educated medical anthropologist, TB expert, and MacArthur "genius" gifted with an unshakable moral imperative, an ardent imagination, and limitless energy, compassion, and chutzpah, Farmer created Partners in Health, a renegade yet hugely influential organization. A powerful presence, this uncompromising visionary is too spectacularly impressive not to be disconcerting, and Kidder shares his puzzlement over and occasional discomfort with this charismatic and tirelessly giving man who eschews personal comfort to care for the "underdogs of the underdogs." As Kidder accompanies Farmer on his exhausting and risky daily routines and epic travels, he parses the cruel realities of deep poverty and the maddening politics of international health care. Most importantly, Kidder portrays a genuinely inspired and heroic individual, whose quest for justice will make every reader examine her or his life in a new light. Donna Seaman
Copyright � American Library Association. All rights reserved

Most helpful customer reviews

79 of 82 people found the following review helpful.
Mountains Beyond Mountains
By Liz Paluzzi
In a world where it is easy to feel as though we are helpless in the face of everyday violence, war, greed, and inhumanity, the story of Dr. Paul Farmer and his colleagues is an important reminder of the power within all of us to contribute to a better, more just world. I suspect many people who read this book begin it with little or no knowledge of Haiti's history nor of its desperate situation today (not something we see in school curriculums!) and so the book also serves as a great "primer" for readers on Haiti and the impact of US policy there. Tracy Kidder does an excellent job of allowing us to "shadow" the steps of Paul Farmer as he moves in Haiti and around the world. I think Kidder's detailing of his own evolving relationship with Paul Farmer is particularly well done. He does an excellent job of chronicling the details of personalities, individuals, and events without ever letting the reader lose sight of the larger global context in which they are situated.

233 of 254 people found the following review helpful.
A Contrast of What Should Be with What Is
By Thomas M. Loarie
"Mountains Beyond Mountains" is no exception to Tracy Kidder's excellent body of work. I have been a fan since he wrote "Soul of a New Machine." Kidder impressed me then, as he does now, with his upfront investment of time before putting pen to paper. Fortunately for us, his hard work translates to first class storytelling.

The title "Mountains Beyond Mountains" is a metaphor for life - once you have scaled one mountain (challenge), there are more to come. This is especially true for Paul Farmer, MD, who has devoted his life to what most people call "the impossible." He has faced mountain after mountain in his quest to help mankind.

Farmer starts out devoting his life to providing the most rudimentary medical care to impoverished Haitians (the shafted of the shafted). By age 27, he had treated more illnesses than most doctors would see in a lifetime. With time, he finds himself on the world stage trying to find a cure for drug resistant tuberculosis, undertaking the difficult role of a global fundraiser, and fighting big pharma for lower drug prices. He is a modern day medical hero.

For me, Farmer serves as a startling contrast to Robert K. Maloney, MD, the well known Los Angeles ophthalmologist who has been featured on TV's "Extreme Make-over." Maloney, who was profiled October 26, 2004 in the Wall Street Journal, said that after he completed his medical training, he came to a disquieting conclusion: "I really didn't like sick people." Maloney has since specialized in LASIK refractive surgery (considered cosmetic surgery) and pampers his patients with 25 person staff, and a suit-and-tie concierge who serves pastries and coffee in the waiting room. He then follows up after his patients return home with a gift box of gourmet chocolate chip cookies and a mug bearing the invitation, "Wake up and smell the coffee." He says he now earns more than the $1.2 million in salary and bonuses he made during his last year at UCLA (several years ago), but he won't say how much.

Farmer serves as reminder of what medicine aspired to be - the buck as only a means to an end....ending poverty, ending tuberculosis, ending the plight of many humans who cannot receive treatment from a qualified and trained doctor. Dr. Maloney serves as a reminder of what medicine has become - the buck and celebrity as ends. We should all get one of Maloney's mugs so we, too, can "Wake up and smell the coffee" ...before it is too late.

Read "Mountains Beyond Mountains," if only to regain hope of what medicine can be.

0 of 0 people found the following review helpful.
Strange Turn
By Ames
I was interested in the clinic and the troubles abroad, but the romance didn't interest me at all. It felt like halfway through the book we jumped to another person, a rich girl living her own life, and I just couldn't care less. I get that the point is to illustrate the full extent of the doctor's sacrifice - at the expense of his own personal life and love life - but this strange turn was lackluster. After what felt like 80 pages with no hope of release, I put down the book.

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Rabu, 11 Juni 2014

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FINAL FANTASY Box Set (FFVII, FFVIII, FFIX), by Prima Games

The must have guide collection for any Final Fantasy fan, with books housed in a collectible slipcase and held closed by a magnetic clasp.�

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  • Sales Rank: #314157 in Books
  • Brand: Prima Games
  • Model: 9781101898048
  • Published on: 2015-07-07
  • Released on: 2015-07-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 13.00" h x 4.90" w x 10.50" l, .0 pounds
  • Binding: Hardcover
  • 720 pages

About the Author
Prima Games, an imprint of DK and a division of Penguin Random House Inc., is the world’s leading publisher of strategy content for PC and console video games. Prima Games understands what gamers—both casual and hardcore—want and need from strategy guides. Every guide features in-depth content, detailed screen captures, quick-reference tips, and professional strategy. Prima Games is also a leader in the digital strategy realm, offering interactive maps, streaming video, searchable online guides and apps, and a full website at primagames.com.


From the Trade Paperback edition.

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110 of 112 people found the following review helpful.
Paying for the cover not the content.
By Grekaosangel
Do not buy this set; especially at full price maybe even half, unless you are a huge Final Fantasy fan, collector, or missed the BradyGames guides for these titles back in the day.

Pros
- Clean and simple Hardcover binding
- A single iconic Lithograph based on a scene from each game.
- Redesigned layout and more uniformed aesthetic.
- Final Fantasy IX's previously online-locked PlayOnline information is now included in the guide itself.

Cons
- Layout of half the pages are poorly designed and the binding is so-so.
- With the exception of Final Fantasy IX, these guides are identical to their BradyGames counterparts.
- Despite some error corrections present in the original guides, Prima has through their own fault added errors that weren't originally there to begin with.
- The asking price is outrageous for a lazy copy-paste of information and some cosmetic changes.
- While the bestiary is mostly comprehensive, the Boss information is sadly lackluster to downright minimal and uneven across the three guides.

Now allow me to break this down even further as I've had some time to actually go through the guides with a bit more scrutiny.

While I enjoyed the simplified covers for the guides; they felt kinda cheaply bound together. In case of point, my copy of Final Fantasy VIII came with several pages glued together at the bottom, and some of the binding already separating. The very last page, ironically enough, was glued and would have to be torn from the final blank page to open fully. Maybe I got a bad guide, but I have to wonder just how much quality control when into this set.

As to the redesigned layouts, the guides do look more uniformly cohesive in tone. However, the pages on the left-hand of the guides are marginally indented so far as to force the images/text to practically dive into the spine of the guide. This leaves the entire left side blank and a waste of space. They should have taken this into consideration and shifted the page over to alleviate this. I can more readily forgive this for the right-hand pages as they need the margin for the Table of Contents rather than simply being left blank.

Out of the three guides, Final Fantasy IX was the only one to actually include more content that lives up to the original claim of new content being added. The previously locked Boss Strategies on PlayOnline are now included in the guide. Still, I am most disappointed that Prima didn't bother to try and design all three guides to have a more consistent Boss Strategy for each game. Each guide handles their Bosses differently with different information being available in the guide as you follow through it. Some do not even include the HP for a Boss, you need to look it up in the Bestiary at the back of the guide.

Since I never owned the guides for Final Fantasy VIII, and IX, I was unable to more accurately assess how poorly copy-pasted those guides ultimately were. What I was able to do, was look through my copy of the original BradyGames guide for Final Fantasy VII, and compare the guides. My original copy of Final Fantasy VII listed Vincent Valentine's bio correctly, whereas this new Prima guide had completely forgotten it. Instead, like others have stated, it was a copy-paste of Red XIII's bio. I'd like to know how something like this gets through quality control.

You can tell by the photos I've added of the kind of errors and problems I have found with just a few moments to look through the guides. I am sure there are plenty more glaring faults to be found. I will say this however, I dig the artwork that Final Fantasy IX has scattered throughout the guide, like Stiltzkin the Moogle.

Since I have never owned guides for Final Fantasy VIII and IX before, I am torn as to whether or not I want to hold onto this set. In fact if Prima would of sold them individually, I'd say buy the guide for Final Fantasy IX and forget the other two. Yet, reality being what it is, I cannot quite get my inner collector to agree with the more appropriate logical solution of returning this set immediately.

I strongly recommend against buying this set, unless you are dead-set on owning anything and everything Final Fantasy. Especially considering this entire set seems to have been falsely advertised as something that it is not. Prima even had the audacity to include with the set that they were going to be selling another set with Final Fantasy X, X-2, and XII guides. I am not impressed, I am disappointed.

50 of 51 people found the following review helpful.
A Cynical Cashgrab Designed to Take Advantage of Nostalgia
By Tsanche
In this day and age, strategy guides are collector's items. Does this mean the quality of the guide doesn't matter? Just because you can find the info online does it mean the quality is insignificant? The quick answer is no. A strategy guide still has to live up to a standard regardless of whether or not the information is online. Years ago, Bradygames used to make strategy guides exclusively for Squaresoft (now Square Enix). These were guides for Final Fantasy VII, VIII and IX. While the Final Fantasy VIII guide was surprisingly good, the Final Fantasy VII and Final Fantasy IX guide were really bad. We're talking really bad. So of course when I saw the strategy guide collection--along with them advertising that the guides would be updated I merely thought it would be a chance to actually get the correct info. After all, if you've never played Final Fantasy VII, Final Fantasy VIII or Final Fantasy IX it would certainly be great to have a guide to help you along the way. Instead what you're getting are the exact same strategy guides you got 18, 16 and 15 years ago respectively. Even for the ardent Final Fantasy collector or strategy guide collector this is not worth the money. And for those who are embarking on their first Final Fantasy adventure these guides (save for perhaps the Final Fantasy VIII guide) are not particularly useful. At the very least, the Final Fantasy IX guide no longer directs you to play online. Nevertheless you are still paying too much money for three guides that are already out there and can be found relatively easily for much cheaper.

I'll take each strategy guide individually and try to go through them as quickly as possible. There are no promises. I will then go over the entire package as a whole. It is also important to know that Bradygames and Prima teamed up and gave you this guide collection together. It is not strictly a Prima Games publication.

FINAL FANTASY VII

Back in 1997, the official Final Fantasy VII strategy guide was billed as the only official guide. One where you could get the secrets straight from Squaresoft. Unfortunately, back then the guide was completely blown out of the water by the Unauthorized Guide from Versus Books. Here, you're only getting a reminder of just how painfully bad the Bradygames guide was. The walkthrough was pretty standard. It spoiled all the plot details. While it had some nicely detailed maps and was able to get you from point A to point B with ease, that's about where the usefulness for the guide ended. In particular the original Bradygames guide missed a lot of key details or got some things just plain wrong. And despite the packaging here saying it's been "updated," this is not the case by any stretch. The guide is literally exactly the same. This includes every typo, every bit of wrong information, every spoiler... even every screenshot. Every "Note," every "Tip," every note of "Caution," is exactly the same. This also means that if you are (for some reason) actually using the guide itself it has the same errors. How do you get the Final Attack materia? The guide still says its a prize in a chocobo race. Want some advanced materia combos? Too bad, you get the exact same basic combonations. Enemy skills? Guide is still missing a lot. How about that bestiary? It was an incomplete mess in the original guide... well, it's a complete mess here as well. Every typo is the same. How hard could it have been to actually update the guide with the correct information. For heaven's sake, they should've just grabbed the Versus Books guide from a while back (just selling one box set of this would've made sure they got their money back for that one) and used that information.

The Bradygames Final Fantasy VII guide was one of the worst strategy guides out there and it's STILL one of the worst strategy guides out there. There are enemies missing from the bestiary as well as information that's still wrong (the one which urked me the most was telling readers the Master Tonberry had 8000 HP... a typo that, you guessed it, is still present here). There are items that aren't included in the list. Even the walkthrough is still confusing at times because it can't decide whether it wants to use waypoints or not. In some places "A" can either be referring to an item in the area's item list or it could be referring to a point on the map you need to go to. And in some cases it'll represent both... leading to two "A's" on the map. One referring to the item and one referring to a point where you need to go. If that sounds a bit confusing... imagine what actually using the walkthrough is like.

So was there anything different? Yes. The layout. That's about it. It's layout is designed to have more in line with the recently published Final Fantasy Type-0 guide. And yes, it actually is cleaner and easier to read... but it doesn't make the information correct. When they said the guides would be updated I thought it referred to more than just the layout. The layout is definitely a lot better... but because the walkthrough, tables, charts, bestiary and even worldmap are all copied and pasted (just with better looking text bubbles and clearer font) it's still a relatively bad strategy guide. And while I don't really mind spoilers in a strategy guide, for anyone who was a little upset that the Bradygames guide did spoil everything in Final Fantasy VII, all those screenshots (every last one) is here too.

Worst of all, however, is what the guide didn't have that it still doesn't have. Yeah, fonts and texts are easier to read but they're still missing key secrets such as how to get the Final Attack materia. They don't tell you the secrets of every character's ultimate weapon. They tell you HOW to get them, but now how they WORK. For example, Cloud's Ultima Weapon deals more damage based on Cloud's current HP levels, while Red XIII's Limited Moon deals more damaged based on his MP levels. Things like this the guide doesn't tell you. It still doesn't tell you that you can go to Bone Village and dig up any important items you might've missed. Of the three guides here, Final Fantasy VII was definitely one of the guides that was in need of an update because there was so much information that was completely missing to begin with.

FINAL FANTASY VIII

I never thought the Bradygames Final Fantasy VIII guide was actually bad to begin with. It did the step by step walkthrough thing, while explaining all of the more complicated ones. It actually made the walkthrough easy to use (albeit, confusing at first) and managed to keep some spoilers to a minimum. The Final Fantasy VIII guide didn't run into a ton of problems. If anything the guide was a little overdeveloped at times. The bestiary being as detailed as it was is certainly nice, but it's really only good at gauging the stats of a monster because it can't show all 100 levels... just by each tenth (10, 20, 30 etc.) Yet it was still helpful. I was also able to find just about all the sidequests and even defeat the Omega Weapon using the strategy outlined here (with a couple of tweaks for my own pleasure). It'll also help you find every GF (even pointing out how to get some GFs you might've missed), understand Triple Triad and outline everyone's ultimate weapon. If there was any issue I really had with the Final Fantasy VIII guide back in the day it was that the area maps were in the back of the guide. Although I didn't need them, it was still annoying they were back there to begin with. And they were mostly just screenshots. They pointed out items and draw points but I failed to see why they weren't included in the walkthrough itself.

As with the Final Fantasy VII guide, the Final Fantasy VIII guide is word for word exactly the same as the Final Fantasy VIII guide published by Bradygames in 1999. It was, believe it or not, the best of the Bradygames guides and that is still true to this day. It's still rather good looking and worthwhile. The only difference is that some of the layout is different. Again, to have a more uniformed look with the Type-0 guide and to look more closely with the Final Fantasy VII guide included in this set. It's cleaner, but unlike the Final Fantasy VII guide... the original Final Fantasy VIII guide actually had a nice looking layout. Here things like some of the artwork and gorgeous watercolor backgrounds aren't present. This guide may be cleaner, but the original guide published in 1999 is still more fun to flip through because it looks so characteristically like the game itself. The guide is still organized and helpful, at least. This one even fixing a couple of typos the original one had. For instance, in my 1999 edition of Final Fantasy VIII under the boss fight "Ultima Weapon," that guide shows Ultima Weapon has 1068 hit points. Obviously that's wrong, and it's corrected here.

Again, though, if you already have the 1999 version of the guide... there's not much reason to get too excited here. After all, all of the text, words, screenshots are exactly the same, save for only minor fixes such as a mistyped HP listing every now and then. It's organized and will carry you through the game, this time even pointing out all the actual secrets. It's still useful here.

FINAL FANTASY IX

Of all the Bradygames Final Fantasy guides, the Final Fantasy IX one was the worst. In 2000 Square introduced us to Play Online. As such, the original Final Fantasy IX guide often times told you to go to Play Online. It made sure to give you keywords to search for to get the information. Wanted to know a secret? You had to go to Play Online. Wanted to know where a certain hidden item was? Go to Play Online. Want an actual boss strategy? Go to Play Online. Want to actually FIND a hidden boss? Go to Play Online. That's what the original Final Fantasy IX guide was like.

Here is the good news. The guide, thankfully, doesn't send you to Play Online. Even if it did Play Online no longer has any of the information for Final Fantasy IX to begin with. But that's okay because now all that information is actually in the strategy guide. And yes, this makes the Final Fantasy IX guide actually pretty good now since you are no longer being sent to Play Online because the information is actually here. To put it into perspective... the original guide published in 2000 was 208 pages. Here it's now 224 In particular, the secrets section is much more detailed and no longer useless Remember, for instance, when you had to go to Play Online for every boss strategy? Well, now every boss strategy is actually here in full. Remember how you had to use Play Online to actually find Hades and Ozma? Well, now it actually tells you in the guide. When I was comparing this side by side with my old Final Fantasy IX guide I was astonished. Every mention of Play Online in the original 2000 edition of the guide suddenly had a note that explained exactly what I was looking for. In fact, were this guide to have been released separately I would've actually bought it because it's the only guide here that actually WAS updated and includes information the original print didn't. And were it not for the fact that all this info was online, this would be a pretty cool guide to buy by itself. But this whole boxset isn't worth forking money on just because the Final Fantasy IX guide no longer sucks.

Almost everything that was on Play Online is now included in this guide.

There were maybe only two things that were originally found on Play Online that aren't here. The first is Excalibur II. The guide tells you that you'll have to get through the game incredibly quickly but it fails to say HOW quickly and also WHERE you'd get it from. But let's be honest, what I was really hoping for was some advanced strategies to actually ensure I could do it in the time frame necessary. Here, the guide just wishes you luck without actually giving you the information you'd actually need. It was, of course, stupid of me to expect Bradygames to actually go the extra mile but I thought maybe--just maybe--they might actually consider it.

The other thing is that the bestiary went with the more basic stuff from the original guide as opposed to getting the more expanded version from Play Online. Meaning that you don't get all the enemy info such as what they're weak to or what they absorb or what they're immune to. But at least you know HP levels and what you can steal from them. You get the basic stuff and while I wish for the more expanded stuff... it's good enough for me.

Lastly--and this one is important--there are no maps. Lots of items pointed out and the walkthrough is actually not bad... but there are absolutely no maps whatsoever. For a JRPG including maps is a must and the fact that we don't even get area maps in the back is kind of a bummer. That being said, though, my point still stands: The Final Fantasy IX guide is no longer useless. Unfortunately it's also 15 years too late. The guide is actually pretty serviceable now, but the fact that we had to wait fifteen years for a decent Final Fantasy IX guide kind of sucks.

THE PRODUCT AS A WHOLE

Two things are particularly bothersome about these guides. The first is that they're billed as collector's items but, let's be honest, they come across like a cheap cash in. They're in hardcover, sure, but aside from the Final Fantasy IX guide there are no serviceable updates.

Let me give you a point of reference: When Prima released the boxset of those six collector's edition Zelda guides there were a few noticeable things. In particular, they realized the original Skyward Sword guide was pretty bad and updated it so that it would actually be a good guide. They made sure to fix the errors, make it easier to read, and expanded it to include anything they may have missed. They also made other changes. They made the Ocarina of Time 3D guide easier to read and made sure that the legendary checklist in the Twilight Princess guide was more legible and detailed. It wasn't a lot of updates, but it was enough that it didn't feel like a cynical cash grab so much as a love letter to Zelda fans. Considering how much this particular boxset was delayed you'd have thought they were actually releasing totally different (and better) guides. They didn't. Instead we got the exact same guides with a different layout, but no errors or anything like that being addressed at all. We got the same Bradygames guides we got years ago... but with Prima publishing them. At no point did anyone think to oversee some of this. This would be a lot less frustrating if it wasn't for the fact that these errors have been well known and documented for over fifteen years.

There were a couple of extra things, but nothing worth paying so much money for. You get lithographs of artwork that's been floating around for an incredibly long time. Each guide also has a ribbon book mark but you're not going to need it. These aren't huge thick guides like what you get from Future Press where a ribbon bookmark (or two... sometimes even three) would be beneficial. About the only thing nice was the box the guides came in. It was pretty darn gorgeous. Aside from that the only ACTUAL worthwhile thing you get from this set is a Final Fantasy IX guide that doesn't suck. Aside from that you could not only get the guides for much cheaper used, but get the same information. And while the layout is better here and more clear, it's just not enough of a change to warrant putting THIS much money down on strategy guides you likely already have with no new information.

Even for collector's... this is hard to recommend. The reason why that Zelda Boxset of guides is so amazing and worthwhile is because those guides were actually good guides to begin with... and some of them were tweaked to be better. The Skyward Sword guide, in particular, is almost a completely different guide because they realized the original one was so bad. So they fixed it. And that updated guide was released two years later. There was actually a lot of love and care into making those already pretty good Zelda guides better. It worked, the boxset was amazing to have. These Final Fantasy guides have been released over a decade later and they still have the same problems they did before with no real care put into them. This feels like nothing more than a cynical cash grab.

Included with my boxset was an ad saying that another boxset was on the way. The next set will include the Final Fantasy X, X-2 and Final Fantasy XII guide. If this boxset is any indication of what that next one will be, I wouldn't hold my breath.

I can't recommend this boxset. If you collect strategy guides... avoid this one. If you're a hardcore Final Fantasy fan... avoid this. There's nothing here worthwhile that you can't already get separately for a cheaper price.

43 of 44 people found the following review helpful.
these books are just a re-release of the old crappy bradygame guides
By Wei Jun Gu
As the other reviewers have said, these books are just a re-release of the old crappy bradygame guides. They didn't even bother fixing any errors, like this one.

The cover, box, and the pictures are the only things worth keeping.

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The Entrepreneurs Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful, by Rhett Pow

The action plan for building your entrepreneurial empire―one day at a time

While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow―which takes knowledge, persistence, and patience.

The Entrepreneur’s Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by:

* Breaking bad habits―and developing good ones
* Managing your time and money more effectively�
* Hiring the right people for the right job
* Minimizing the effort required to perform basic tasks
* Motivating your staff to be mission-focused
* Creating “free” time to feed your innovative side

You’ll begin to see your business in a completely new way―with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business―not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to―calm, optimistic, driven.

The Entrepreneur’s Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick fix. It’s work. But it’s manageable, it’s proven effective―and it will pay off big.

  • Sales Rank: #411436 in Books
  • Published on: 2017-01-05
  • Original language: English
  • Dimensions: 9.00" h x 1.30" w x 6.20" l, .0 pounds
  • Binding: Hardcover
  • 304 pages

From the Back Cover

"Rhett Power knows that real change happens through action. His inspiring book is packed with practical techniques that will make you the leader and entrepreneur you’ve always wanted to be."
�--� Marshall Goldsmith, executive coach, business educator and New York Times bestselling author, ranked the number one leadership thinker in the world by Thinkers50

“This book will make your wallet and business as strong as the world’s strongest person!”
―Jeffrey Hayzlett, primetime TV and podcast host, chairman C-Suite Network

“As a performance coach who works with athletes, coaches, and corporate executives―on and off the field, I know the importance of practice when the stakes are high first hand. I found Power’s exercises inspiring and essential for any emerging businessperson.”
―Dr. Stan Beecham, author, Elite Minds

“Follow Rhett’s advice every day. After a week, you’ll be uncommon. After a month, you’ll be special. After a year, you’ll be remarkable…and you’ll find that you’ve done more than you ever imagined possible.”
―Jeff Haden, bestselling writer and contributing editor of Inc. Magazine.

“Starting a new business can be exciting and challenging―and also lonely and scary. The Entrepreneur’s Book of Actions is like a wise companion for the journey; someone to encourage you to focus on what’s truly important, overcome your fears, and take the steps to keep moving toward your vision.”
―Erika Andersen, business thinker, keynote speaker, and author of Be Bad First―Get Good at Things Fast to Stay Ready for the Future

“If entrepreneurs are anything they are busy. And as much as they may want to set aside time for self-improvement, the major investment in time required always seems to get in the way. In his book The Entrepreneur’s Book of Actions, Rhett Power short-circuits this common problem―providing readers with a compact, easy-to-apply daily prescription for transforming themselves, and their businesses. Buy a copy of this book, and today really will be the first day of the rest of your life.”
―Peter Economy, The Leadership Guy, Inc.com

“Who can’t benefit from a personal coach? Rhett Power’s The Entrepreneur’s Book of Actions can function as your coach, inspiration, and road map for success! This book is a must-read for anyone on their entrepreneurial journey. It’s a day to day guide that will get you started and keep you going!”
―Stephen Key, bestselling author of One Simple Idea


About the Author

Rhett Power is co-founder of Wild Creations, an award-winning start-up toy company named one of Inc. Magazine’s Fastest Growing US Companies. A member of the United States Department of State’s International Speakers Program, he travels the globe speaking about entrepreneurship, leadership, and management alongside the likes of Gates Foundation CEO Sue Desmond-Hellmann, AOL Founder Steve Case, and President Barack Obama. He has written for the Huffington Post, Business Insider, Time, and The Wall Street Journal. Power lives in Washington, DC.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Power In Action!
By Denise Bolds
I am a small business owner for the past two years. There are many busines coaches out here who are charging thousands of dollars for coaching in growing businesses. Tons of experts write books using jargon that is hard to understand and not relative. I got this book with some reservation that this would be another one of those books that only benefit the author in sales.
This book is not like the others.
Brett Power starts the book with a simple preface that tells the reader, the smal business owner this is going to take work and committment: A weekly and daily set of excercises that promote thinking. The chapters are 52 of them broken down to weeks. The weeks are then broken down into daily messages and introspection. No ego here but the reader's. No sales pitch to buy more to be better. This book is simple andrightto the point to empower and engage the entrpreneur. Well done. Now its time to get the work done.

1 of 1 people found the following review helpful.
Very practical, step by step guide. Apply it with diligence and I believe it will work!
By M. L Strickland
The ideas in this book are available elsewhere. This differences are that this books has more ideas for how to become successful than most "success" books do, plus it breaks these ideas down into small daily steps. It outlines a 53 week program in which you work on one small step each day and also keep a journal of your progress.

Most books of this genre seem to be intended to read through fairly quickly and to get you charged up to go out and "be a success". This book, on the other hand, is desgned to be worked through over a period of a year plus one week. An exercise or assignment is presented for each day of the week and the reader is encourged to buy a journal to record progress. If you are diligent enough to keep this up for a year, it seems to be that this is an approach that will work! It will cause us to thoroughly assimilate the ideas one small bite at a time.

I won't go through what is covered because a Kindle sample of the book is available on the Amazon web site. The comprehensive table of contents shows you this information.

My recommendation for using this book would be to read through it first to get an understand of what it covers. Then, get a journal/notebook and commit to going through the daily exercises. I think the best time to do the exercises is in the morning while you are planning your day. This will get you off to a good start. It's going to be very inportant to keep at it for thenfull year. I believe the author when he says that incorporating these actions into habits will make you successful!

I am retired and had a very successful business career, so I recognize what will work. This approach will work! I have recently started a small art business as a working artist and I plan to begin this program immediately. I believe it will make ampositive difference!

1 of 1 people found the following review helpful.
An exceptional self-development book
By Jerry Saperstein
I had never heard of author Rhett Power and still don’t know much about him.

But I like his ideas. They’re big ideas and perhaps impossible to fully implement.

Power does his best to help the reader more fully develop their potential.

He provides a 53-week program of “daily exercises and habits for becoming wealthier, smarter, and more successful”.

There’s no advice here that you won’t find elsewhere, but Power has done an admirable and praiseworthy job of pulling together sound advice and fashioninig it into an achievable – albeit with dedication and effort – self-help program.

Obviously I haven’t accomplished the full 53-week program and probably never will. But just reading through the 53 weeks of suggested exercises has triggered a number of ideas.

This is an exceptional self-help book and well worth the time required to read it, if not to use it for a guide through a year of personal growth.

Jerry

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Kamis, 05 Juni 2014

[Q681.Ebook] Get Free Ebook Stem Cell Engineering: Principles and PracticesFrom Brand: CRC Press

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Stem Cell Engineering: Principles and PracticesFrom Brand: CRC Press

While the potential of stem cells is recognized, their proliferation and differentiation must be more precisely controlled to maximize the production of therapeutically relevant cells and for cell replacement therapies to minimize contamination with residual cells that can give rise to side effects. How can engineers make contributions to address these challenges? With contributions from pioneers and experts, Stem Cell Engineering: Principles and Practices highlights recent advances in the understanding of the cellular and molecular composition of the stem cell niche, as well as approaches to build upon this basic information to direct stem cell differentiation into therapeutically valuable lineages.

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  • Sales Rank: #4464765 in Books
  • Brand: Brand: CRC Press
  • Published on: 2012-11-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .70" w x 7.10" l, 1.45 pounds
  • Binding: Hardcover
  • 221 pages
Features
  • Used Book in Good Condition

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0 of 1 people found the following review helpful.
Loved it!
By Tiaguinhof
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Perdon, curacion y milagros (Spanish Edition), by Vivi Cervera

�Como sanar una herida que parece querer quedarse abierta? �Como respetar y honrar por igual nuestros estados de perdon y de no perdon? �C�mo aceptar los designios divinos? Esas respuestas est�n en este libro, en el que la autora nos descubre por qu� tus situaciones m�s dolorosas tienen una ra�z ancestral y c�mo sanarlas, c�mo aprender a respetar tus elecciones pasadas y a desprenderte del deseo de venganza, desintoxic�ndote y viviendo desde una nueva perspectiva. S�lo t� puedes sanarte.

  • Sales Rank: #2722548 in Books
  • Published on: 2013-11-04
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 8.50" h x .38" w x 5.50" l, .44 pounds
  • Binding: Paperback
  • 168 pages

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0 of 0 people found the following review helpful.
LO RECOMIENDO MUY BIEN EXPLICADO.
By Marta Magdalena Peloso
ES UN LIBRO PARA LEERLO MUCHAS VECES, CON UN CONTENIDO QUE ACLARA LO QUE AL MENOS YO NO LO SAB�A LA FELICITO A VIVI CERVERA, GRACIAS . MARTA .-'

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Five Stars
By Rosalba Diaz
De mucha ayuda, exelente

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