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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller�Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In�Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:��
●���� �The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
●���� �The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
●���� �The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
�� � � � � �
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch�shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
From the Hardcover edition.
- Sales Rank: #487192 in Books
- Published on: 2010-02-16
- Released on: 2010-02-16
- Formats: Audiobook, CD, Unabridged
- Original language: English
- Number of items: 6
- Dimensions: 5.96" h x 1.11" w x 5.09" l, .39 pounds
- Running time: 450 minutes
- Binding: Audio CD
- 6 pages
Amazon.com Review
Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard
"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change.
But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.)
It puzzled us--why do some huge changes, like marriage, come joyously, while some trivial changes, like submitting an expense report on time, meet fierce resistance?
We found the answer in the research of some brilliant psychologists who’d discovered that people have two separate “systems” in their brains—a rational system and an emotional system. The rational system is a thoughtful, logical planner. The emotional system is, well, emotional—and impulsive and instinctual.
When these two systems are in alignment, change can come quickly and easily (as when a dreamy-eyed couple gets married). When they’re not, change can be grueling (as anyone who has struggled with a diet can attest).
In those situations where change is hard, is it possible to align the two systems? Is it possible to overcome our internal "schizophrenia" about change? We believe it is.
In our research, we studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded--and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier. --Chip and Dan Heath
(Photo � Amy Surdacki)
From Publishers Weekly
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
�“Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions.�…For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.”
--The Wall Street Journal
“’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”
--Fort Worth Star-Telegram
“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making.”
--Time
“Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”
--BusinessWeek.com
“No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book.�“
--Smartmoney.com
From the Hardcover edition.
Most helpful customer reviews
4 of 4 people found the following review helpful.
This book delivers: how to really make change happen
By Sue Allen Clayton
There is no doubt that change is hard, but this book actually explains how to make change occur. It covers how to make changes even when people don’t see the need to change, don’t believe change will work, or agree change is required but aren’t making any progress toward changing.
The book begins by explaining why change is so hard. The reason is that we have rational and emotional minds that have different objectives. While my rational mind knows that I should be at the gym, for instance, my emotional mind says it’s okay to watch TV and eat potato chips. The authors describe how change happens and many strategies to make change occur.
The strength of the book is its wide variety of examples. They changes include personal (exercising more), education (getting kids to class on time), family (keeping the house clean), corporate (improving innovation and reducing injuries), medical (reducing medication errors in hospitals) and social change (saving a species). Each strategy comes with many examples. The book also includes case studies so that you can apply the methodologies to your own life.
This is one of my all-time favorite books. It will help you understand why change hasn’t occurred and how to make it happen.
3 of 3 people found the following review helpful.
Good Read!
By Amazon Customer
The book Switch: How To Change Things When Change Is Hard, was a really good book! The book has three main concepts that are addressed: Directing the Rider, Motivating the Elephant, and Shaping the Path. By addressing the following concepts, change should be easier to accomplish. The Rider refers to a person’s logical side of thinking. This concept suggests that to encourage change, one needs to eliminate ambiguity. This concept is broken down into 3 sections: identify bright spots, scripting critical moves and pointing to the destination. Motivate the Elephant- The elephant refers to a person’s emotional side. There are three concepts discussed to activate the elephant: Find the feeling, shrink the change, and grow your people. Shape the Path: “What looks like the problem is often a situational problem.” The path is the environment or situations that are involved with a change. This was a really good read with many excellent examples throughout. I highly recommend this book.
2 of 2 people found the following review helpful.
John Kotter and Dan Cohen – facilitates great conversations and brings forth profound questions and insight into ...
By Tony D. Purkal
Chip and Dan Heath’s Switch – although a more superfluous exploration of change management than the more scholarly pieces on the subject by Dr. John Kotter and Dan Cohen – facilitates great conversations and brings forth profound questions and insight into the emotional dimension of change management. Instead of focusing on “people problems” so agonized over by Dan Cohen in his The Heart of Change, Switch offers provocative narratives that instill a more practical and wholesome approach to change management that “puts feelings first.” “Finding bright spots,” “shaping the path” and “creating new habits” are Chip and Dan Heath’s well-contextualized reiterations of the aforementioned scholars’ approaches to change management. More useful are the mobilization and strategy concepts offered in Switch: “scripting critical moves” and “people versus situation problems.” These two concepts are what resonate most resoundingly in Chip and Dan Heath’s case akin to Peter Drucker’s “culture eats strategy for breakfast” approach to resolving barriers to change.
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